Low level of knowledge and information regarding importance of biodiversity and its
impact on socio-economic development is one of the main reasons behind biodiversity
loss. In order to redress this situation public awareness, advocacy and sensitization on
biodiversity issues to the public is a critical approach to improve knowledge on the
value, the causes and consequences of biodiversity loss. Campaigns aimed at
promoting behaviour change should include a wide range of actors in educational
establishments, media, and literature, decentralised authorities, national and sector
level decision makers, academic institutions, Private sector, NGOs, CBOs and local
communities.
Aichi targets